The Brand Story Course

  • The Formula For Connecting

    Learn our innovative story-based messaging formula that turns your marketing around, makes it about them and attracts customers to you.

  • Step by Step Guide

    Models, examples, and templates that guide you step by step through creating your story.

  • Support

    We are here for you, we answer your questions, meet with you to review your story, and ensure that you are creating the marketing message you need.

Course curriculum

  • 1

    Welcome

  • 2

    Workshop Materials

    • Brand Story Exercises

  • 3

    Define Your Character

    • Define the Character of Your Story

    • Coca Cola Commercial

    • User Persona Template Fillable

    • Character (Persona) Template

    • Engage Persona Example

    • Specify the Villain - What Is Standing In the Way

    • Internal Villain Template

    • Character Transformation

    • Transformation Examples

    • Before and After Grid - Define the Transformation

    • Submit Your Persona and Transformation

  • 4

    Your Solution - How You Solve The Problem

    • Why You - Your Why

    • Simon Sinek - How Great Leaders Inspire Action (Start with Why)

    • Why You - Your Authority

    • Why You - Your Authority

    • Your Program - How You Make Your Character Complete

    • Submit Your Why, Your Authority and Your Program

  • 5

    BONUS: How to Create Your Signature Program

    • Introduction to Creating Your Signature Program

    • Overview Steps to Create Your Signature Program

    • Introduction to the Signature Program

    • Signature program template

    • Red Sapiens Signature Program Example

    • Wellness Program Signature Program Example

    • Your Customer and What Is Missing

    • Restate As A Problem You Solve

    • Break the Problem You Solve Into Chunks

    • How You Deliver

    • Define As A Program

    • The transformation and setting your price

    • Wrap Up

  • 6

    The Final Elements: The Stakes and Call to Action

    • Define What Is At Stake

    • Another Way to Think About the Stakes

    • Call To Action

    • The Matrix

    • Follow up to the Matrix

    • Call to Action Part 2

    • Discovering The Call To Action

  • 7

    Bringing It All together

    • Craft Your Story

    • Submit Your Story

Beta Pricing

Special short term pricing, be one of the first to get the training.

Opportunity Is Knocking

You have found the Brand Story course... now you have the opportunity to create great marketing content. What are you waiting for?